Copywriting & SEO

SERVICES & PRICING

SERVICE PAGES - $300-400 each

800-1,200 words, SEO-optimized, schema markup included, 3-5 day turnaround

Perfect for:

- Plumbing services (water heater repair, drain cleaning, emergency plumbing)

- HVAC services (AC repair, furnace installation, maintenance plans)

- Roofing services (roof replacement, storm damage, gutter installation)

- Contractor services (kitchen remodeling, bathroom remodeling, deck building)

- Home improvement (siding, windows, doors, flooring)

- Automotive services

What you get:

✓ Keyword research (I find what people actually search)

✓ SEO optimization (title tags, meta descriptions, headers)

✓ Schema markup (helps Google understand your services)

✓ Local targeting (Kansas City, Bonner Springs, KC metro keywords)

✓ 1 round of revisions included

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BLOG POSTS - $150-200 each

600-800 words, educational content, 2-3 day turnaround

Perfect for:

- "How to Choose an HVAC Company in Kansas City"

- "5 Signs You Need a New Water Heater"

- "When to Replace Your Roof vs. Repair It"

- "What to Do When Your Furnace Stops Working"

What you get:

✓ Topic research (what your customers are searching)

✓ SEO optimization

✓ Answers customer questions (builds trust)

✓ Drives organic traffic to your site

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WEBSITE CONTENT - $800-1,200 one-time

Complete website copywriting for new sites or redesigns

Includes:

✓ Homepage copy

✓ About page

✓ Contact page

✓ Google Business Profile description

✓ Meta descriptions for all pages

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MONTHLY RETAINER - $1,500-2,500/month

For businesses that need ongoing content

Includes:

✓ 4-8 pieces of content per month

✓ Priority scheduling (jump the queue)

✓ Ongoing SEO support and keyword research

✓ Monthly strategy calls

Best for: Growing businesses, companies launching new services

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READY TO GET STARTED?

Contact me for a free consultation:

📞 (816) 206-1514

✉️ shawn@mcgowancontent.com

I'll review your current website, identify SEO opportunities, and give you a custom quote.