ABOUT SHAWN McGOWAN

I'm a content writer based in Bonner Springs, Kansas, helping local businesses in the Kansas City metro area rank on Google.

MY BACKGROUND

I spent years as a writer for Dealer.com, creating thousands of SEO-optimized vehicle pages and service content for car dealerships across the country. I learned how to write content that actually ranks on Google - not just content that sounds good.

In 2024, I went independent to bring that same expertise to Kansas City local businesses. Plumbers, HVAC companies, auto businesses, roofers, contractors - businesses that need to rank for local searches but don't have the budget for expensive marketing agencies.

I’ve written ad copy since 2016, and have written techical documentation, user manuals, and training materials for Fortune 500 companies like Visa and Garmin, universities like CSU and UNM, and private companies like TerumoBCT.

WHY I DO THIS

I saw too many great local businesses losing customers to competitors simply because they didn't rank on Google. They're better at the actual work (plumbing, HVAC, roofing), but their competitors have better websites.

That seemed fixable. So I'm fixing it.

WHAT MAKES ME DIFFERENT

→ I actually understand SEO (not just "writing")

→ I know Kansas City markets (not some outsourced writer in another country)

→ Fast turnaround (days, not weeks)

→ Direct access (you talk to me, not an account manager)

→ Transparent pricing (no hidden fees or upsells)

INDUSTRIES I WORK WITH

Plumbing companies

HVAC companies

Roofing companies

General contractors

Home improvement businesses

Landscaping companies

Pest control companies

Handyman services

Garage door companies

Cleaning services

IF YOU'RE A LOCAL BUSINESS OWNER

And you're tired of watching your competitors rank on Google while you don't...

Let's talk.

📞 (816) 206-1514

✉️ shawn@mcgowancontent.com