FAQ
-
How much do you charge?
Service Pages: $300-400 each (800-1,200 words, SEO-optimized)
Blog Posts: $150-200 each (600-800 words)
Website Content: $800-1,200 one-time (homepage, about, contact pages)
Monthly Retainers: $1,500-2,500/month (4-8 pieces of content)
Pricing depends on complexity, research required, and turnaround time. Contact me for a custom quote.
-
What's included in a service page?
Every service page includes:
✓ Keyword research (I find what people actually search)
✓ SEO optimization (title tags, meta descriptions, headers)
✓ Schema markup (helps Google understand your services)
✓ Local targeting (Kansas City, your specific cities)
✓ 800-1,200 words of quality content
✓ 1 round of revisions
✓ 3-5 day turnaround
-
Do you offer payment plans?
Yes. For larger projects ($1,000+), I can split payments:
- 50% upfront, 50% on delivery
- Monthly retainers billed at the beginning of each month
-
What industries do you work with?
I specialize in Kansas City area home service businesses:
- Plumbing companies
- HVAC companies
- Roofing companies
- General contractors
- Home improvement businesses
- Landscaping companies
- Pest control companies
- Handyman services
- Garage door companies
I also work with automotive dealerships (my previous specialty).
-
How does the process work?
Step 1: Contact Me
Call (816) 206-1514 or email shawn@mcgowancontent.com. Tell me what you need.
Step 2: Free Consultation
I'll review your website, identify SEO opportunities, and provide a custom quote. No obligation.
Step 3: You Approve
If the price works, I send an invoice. Once paid, I start work.
Step 4: I Write Your Content
I research keywords, write the content, optimize for SEO, and send you a draft.
Step 5: You Review
Read the draft. Request changes if needed (1 round of revisions included).
Step 6: Final Delivery
I send you the final content ready to upload to your website.
-
How long does it take?
Service Pages: 3-5 days
Blog Posts: 2-3 days
Full Website Content: 1-2 weeks
Monthly Retainer Work: Ongoing (scheduled in advance)
Rush service available for emergencies - contact me to discuss.
-
Do you write the content or do I?
I write everything. You don't lift a finger except to review and approve the final draft.
-
Can you upload the content to my website?
It depends on your website platform:
- WordPress: Yes, I can upload directly (you provide login)
- Squarespace: Yes, I can upload directly
- Wix: Yes, I can upload directly
- Custom CMS: Maybe (depends on complexity)
-
How do you optimize content for SEO?
Every piece of content I write includes:
✓ Keyword research (what people search)
✓ Local targeting (Kansas City, Bonner Springs, your cities)
✓ Proper headers (H1, H2, H3 structure)
✓ Meta descriptions and title tags
✓ Schema markup (when applicable)
✓ Internal linking recommendations
✓ Natural keyword placement (no stuffing)
-
How long until I see results on Google?
SEO timeline:
- Month 1-2: Google indexes your new pages
- Month 3-4: Start ranking for long-tail keywords
- Month 6-8: Rank on page 1 for competitive keywords
- Month 12+: Established authority, consistent traffic
SEO is not instant. It takes 3-6 months to see meaningful results. But once you rank, you rank for years.
-
Can you guarantee I'll rank #1 on Google?
No. Nobody can guarantee #1 rankings - Google's algorithm changes constantly and depends on many factors (your website age, domain authority, competitors, backlinks, etc.).
What I CAN guarantee:
✓ SEO-optimized content that follows best practices
✓ Proper keyword targeting for your market
✓ Content that's better than most of your competitors
✓ A strong foundation for long-term rankings
-
Will this help me get more customers?
Yes - if you rank higher on Google, you get more website visitors. More visitors = more phone calls = more customers.
Example: If your "AC repair Kansas City" page ranks on page 1, you could get 50-100 extra visitors per month. If 5-10% call you, that's 5-10 new potential customers per month from ONE page.
-
Do I need a blog or just service pages?
Both help, but service pages are more important for conversions.
Service Pages = Bottom of funnel (people ready to hire you)
Blog Posts = Top of funnel (people researching, building trust)
If budget is tight, start with service pages. Add blog posts later.
-
Why should I hire you instead of an agency?
Agencies charge $800-1,500 per page and take 2-4 weeks.
I charge $300-400 per page and deliver in 3-5 days.
You get the same quality (I'm a former Dealer.com writer with years experience) without the agency markup, account managers, or delays.
-
Why should I hire you instead of a cheap offshore writer?
Cheap writers ($50-100/page) give you:
✗ Generic content that doesn't rank
✗ Poor grammar and spelling
✗ No SEO optimization
✗ No understanding of Kansas City market
✗ Cookie-cutter templates
✗ Your money doesn’t support your community
I give you content written by a local Kansas writer who understands your market, your customers, and how to rank on Google. I’m also raising a family in this community and am invested in its success.
-
How do I know you're legit?
✓ I'm based in Bonner Springs, Kansas (not overseas)
✓ I have years of experience writing for Dealer.com, Garmin, Visa, and other companies.
✓ I provide writing samples on this website
✓ I offer a free consultation before you pay anything
✓ You can call me directly: (816) 206-1514
✓ Since I’m an actual local person we can meet in person if you prefer
-
Do you work with businesses outside Kansas City?
Yes, but I specialize in Kansas City area businesses because I understand the local market. If you're outside KC, contact me and we'll discuss whether I'm a good fit.
-
Can we meet in person?
Yes. I'm based in Bonner Springs and happy to meet local clients for coffee or visit your business. I also work remotely via phone/email for clients who prefer that.
-
What if I don't like the content?
Every project includes 1 round of revisions. If you want changes, I'll revise the content until you're satisfied.
If after revisions you're still unhappy (rare), I'll refund your payment. I want happy clients, not unhappy ones.
-
How do I get started?
📞 Call: (816) 206-1514
✉️ Email: shawn@mcgowancontent.com
Tell me:
- What services you offer
- What cities you serve
- What content you need (service pages, blog posts, full website)
- Your website URL (if you have one)
I'll review everything and send you a custom quote within 24 hours.
-
What if I'm not sure what I need?
That's fine. During our free consultation, I'll:
✓ Review your current website (or lack of one)
✓ Google your services + your cities to see who's ranking
✓ Identify what content would help you most
✓ Recommend a starting point
You don't need to be an SEO expert. That's my job.
-
Do you offer free trials or samples?
I don't write free content, but I do offer:
✓ Free website audit/consultation
✓ Writing samples you can review on this site
✓ Custom quote before you commit to anything
-
What's the minimum project size?
No minimum. If you only need one blog post ($150-200), I'll write one blog post. If you need a full website ($2,500), I'll do that too.
-
Can I hire you for just one page to test you out?
Absolutely. Most new clients start with 1-2 service pages to see the quality before committing to more.